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VMARK
Software Ships DataStage
719
words
20 January 1997
08:24
Business Wire
English
(Copyright
(c) 1997, Business Wire)
WESTBORO,
Mass.--(BUSINESS WIRE)--Jan. 20, 1997--
Early users praise
speed and robustness for building Data Marts
and Data Warehouse
solutions
VMARK Software,
Inc. (NASDAQ:VMRK), one of the world's leading client/server software companies,
today began shipping DataStage,
its integrated software suite for rapidly developing and deploying highly
scalable, robust data marts and data warehouses. VMARK announced DataStage in November 1996.
"Over the last few
months our beta customers have validated the robustness of DataStage and demonstrated how quickly a
DataStage data mart can be built
and deployed," said Peter L. Fiore, VMARK vice president and general manager of
the data warehouse division. "DataStage is a new approach in the market
that spans the gap between older, more expensive, and complex data warehouse
products and first-generation data mart tools that lack extensibility and
scalability."
DataStage offers a quick,
out-of-the-box solution for either departmental data marts or enterprise data
warehousing requirements, and replaces the costly and complex investments only
large organizations could previously afford to make. Using familiar
point-and-click techniques, DataStage allows the data warehouse process
to be visually defined by linking together reusable software components called
"stages." Providing a visual "process-oriented" model, DataStage significantly reduces the cost
and complexity typically associated with building robust data warehouses.
"DataStage reduced what would have been a
two-year project for us to about two months," noted Mark Edgerton, MIS director
at Harte-Hanks, Inc., a diversified communications media company. "DataStage shortcut and automated the
process of building our data warehouse." Harte-Hanks is using VMARK's DataStage to create a warehouse that
integrates information from the company's Accounts Receivable, Accounts Payable,
and Credit History applications with its Order Entry and Customer Support
applications.
VMARK's DataStage is an integrated product suite
that simplifies and automates the extraction, transformation, integration, and
maintenance of data from multiple operational sources. DataStage's graphical drag-and-drop
environment enhances productivity by allowing users to design the data warehouse
process using a direct visual model of the flow of data from sources through
transformation processing to the target data warehouse.
The Vertical
Warehouse: Applications and Data Warehouses Merge
With DataStage, VMARK is pioneering a new
concept in data warehousing called the Vertical Warehouse, which extends
packaged client/server applications with data mart/warehouse add-on modules. The
vertical warehouse is a natural derivative of the growing trend for
organizations to buy applications rather than build them. Geared to third-party
solutions providers, the DataStage
Vertical Warehouse will help independent software vendors and value added
resellers with the difficult job of transforming and mapping application data
into the target data warehouse.
"DataStage was designed to enable
application software vendors to package their offering with an industry-specific
data model, transformation rules, business intelligence tools, and value-added
consulting," noted Fiore. "This approach to delivering data marts benefits both
the reseller and end-user through dramatically lower costs and shorter
implementations, yielding a significantly better return on investment."
VMARK will focus on
establishing partnerships with application providers and integrators to deliver
data mart and warehouse solutions in key vertical markets where demand for
end-user data access is a priority, including financial services, healthcare,
manufacturing, and retail.
Pricing and
Availability
DataStage is currently
available in various components with prices starting at approximately $37,500
(US).
About VMARK
Software
VMARK Software,
Inc. (NASDAQ: VMRK) is a leading global supplier of client/server software and
services for developing, deploying, and maintaining business applications and
data warehousing solutions. Founded in 1984, VMARK is today one of the top 100
software companies in the world (source: Software Magazine). It offers products
and services that span the major technologies driving business in the 1990s --
relational database servers, data warehouses and application development tools
which are used throughout businesses and extend to Internet and World Wide Web
technologies. VMARK serves over one million users in virtually every aspect of
business and government through sales coverage in 40 countries and an indirect
channel of more than 300 valued added resellers, systems integrators and key
technology partners.
CONTACT: Peter L.
Fiore David Thompson VMARK Software, Inc. KHJ Integrated Marketing (508)
366-3888 ext. 3313 (617) 241-8000 ext. 111 pfiore@vmark.com dthompson@khj.com
08:09 EST JANUARY 20, 1997 | 
